Revealed
February 24, 2025
New York-based positive jeweller Marla Aaron has opening her first bodily UK retail vacation spot with a everlasting shop-in-shop at high-end London division retailer Liberty.
The devoted area inside Liberty’s floor flooring jewelry corridor “brings the spirit of the NYC maximalist Diamond District showroom”, that includes an expanded choice of jewelry, unique items and objects, “all designed to welcome visitors to play”.
The model’s arrival will embrace a charity angle, supported by Liberty. Aaron’s ‘Lock Your Mom’ challenge, which has run for over a decade within the States, providing single mums the possibility to be nominated to obtain a particular coronary heart lock over Mom’s Day “to recognise them for their amazing work”.
This would be the first time Aaron has run the initiative exterior of the US, and Liberty will maintain an in-store occasion hosted by the designer on Mom’s Day (30 March) giving out 100 locks on the day. Marla Aaron, which “takes a functional maximalism approach to fine jewellery”, launched in 2012 with the recasting of the carabiner Lock into valuable metals “shortly expanded right into a universe of mechanism-inspired ‘hard-working’ positive jewelry” made by hand in small artisanal workshops in New York Metropolis.
