Revealed
October 20, 2024
Marc Jacobs has launched its newest Necessities marketing campaign, spotlighting 4 of the model’s purse silhouettes with a star-studded forged that features Adriana Lima, Joan Smalls, Colin Jones, and Lourdes Leon.
Marc Jacobs launches The Necessities marketing campaign. – Marc Jacobs
The marketing campaign captures the colourful, fast-paced power of New York Metropolis whereas showcasing The Tote Bag, The Snapshot, The Sack Bag, and The Mini Bag.
Every featured bag tells its personal story, with The Sack Bag, first launched on the 2022 runway, standing out for its minimalist design and proportionality. The Snapshot takes inspiration from the form of a digital camera bag, that includes intricate particulars that spotlight Marc’s distinct strategy to design.
The marketing campaign additionally showcases The Mini Bag, a hands-free crossbody that effortlessly holds all of the necessities whereas providing a classy, compact various. Rounding out the marketing campaign is The Tote Bag, a fan favourite since its launch in 2019, recognized for its on a regular basis performance.
