Printed
February 24, 2025
Health club-to-street model Lululemon is fairly busy in London in the mean time, opening a retailer on Regent Road and collaborating with Saul Nash for London Vogue Week.
In step with the pattern for upsizing shops, the model has relocated its Regent Road flagship retailer to a bigger area that opened on Friday, making it the label’s largest retailer in EMEA.
The brand new location is double the dimensions of its predecessor (which was itself fairly large). It now covers 8,923 sq ft of retail area and can home Lululemon’s males’s and ladies’s clothes and accessories for yoga, working, coaching, and “everything in-between”.
Distinctive options of the area embrace its largest pant wall in Europe, the most important Lululemon assortment of menswear in EMEA, components of the model’s latest retailer design idea, a water bottle personalisation station and a staircase mild characteristic that adjustments tones relying on time of day.
The corporate stated that in addition to the easy strategy of promoting product, the shop “will be a hub for connection — building on the brand’s previous 11 years of community building in London”.
“Lululemon has seen significant International growth in recent years — we have ambitions to quadruple International sales from 2021-2026 — and this London flagship store will be a must-visit destination for both our local and international guests at an exciting time in our EMEA expansion.”
In the meantime, on Thursday night Saul Nash, Lululemon and Dazed celebrated ‘SLNSH’, a brand new collaboration between the London designer and the model, launching globally on 11 March.
They took over The Boiler Home in East London, “bringing to life the complete SLNSH Spring 2025 assortment by way of inventive interventions throughout the venue, together with wireframe mannequins, marketing campaign projections, and bespoke lighting designs”.
SLNSH
SLNSH “merges Saul Nash’s elevated approach to activewear with the proven technical innovation of Lululemon to blur the lines between performance and lifestyle”. The gathering options designs throughout males’s, ladies’s, and equipment.
