Revealed
December 27, 2024
Louis Vuitton’s collaboration with Takashi Murakami made a significant influence 20 years in the past and the star LVMH model is celebrating the anniversary with a relaunch fronted by somebody who was solely eight when the gathering initially debuted.
Zendaya stars within the marketing campaign for Louis Vuitton x Murakami, an “extensive re-edition” of the sooner collab with the Japanese modern artist.
And ‘extensive’ isn’t an exaggeration with the brand new provide that includes over 200 items from luggage to footwear, fragrances and sun shades.
We’re instructed it “reunites Louis Vuitton’s unrelenting commitment to creativity, innovation and savoir-faire with Takashi Murakami’s supremely imaginative and colourful artistic universe”.
In the meantime Zendaya is featured in a sequence of “exuberant and audacious images created by renowned Dutch photographers, Inez and Vinoodh. The perfect embodiment of the collaboration’s modern energy and creative spirit, Zendaya wears pieces from the collection, while playfully interacting with Takashi Murakami’s fun and fantastical artworks created exclusively for the Louis Vuitton × Murakami re-edition – all framed within a series of epic and evocative cityscapes”.
Within the multi-layered collages, Murakami’s Superflat Backyard floral motifs, in addition to his whimsical Superflat and Superflat Panda characters, “jubilantly spring up in spectacular locations, joining Zendaya on city skylines, amusement-park rollercoasters, historic city bridges, and in lush urban parks. To further express the playful energy of the campaign, the Superflat Garden flowers spill out of the picture frame, while Superflat and Superflat Panda mischievously displace the opening letters of the signature Louis Vuitton logo, the first time the House’s name has ever been physically altered in a campaign”.
Additionally launching are two brief movies. This primary is a teaser that sees Takashi Murakami ship an early 2000s-era, flip-top cell phone from his hometown in Tokyo to New York, the place, as Zendaya flips it open, “the re-edition characters joyfully burst out from the phone’s screen”.
The second is a “vibrant, light-hearted campaign video featuring Zendaya playing and dancing with Superflat Garden flowers, Superflat, and Superflat Panda in the same locations as the print images”.
She wears a spread of designs from the gathering, together with re-edited variations of traditional Louis Vuitton luggage such because the All In BB, Speedy 25, OnTheGo, Keepall, and Capucines Mini. She’s additionally seen sporting “kittenish” Monogram Mules, Bandeau silk scarves and brightly colored belts in Louis Vuitton leather-based.
The corporate stated the “first chapter” of the Louis Vuitton × Murakami re-edition assortment shall be accessible worldwide from 1 January.
