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February 4, 2025
Louis Vuitton introduced on Tuesday Tyshawn Jones, a celebrated determine on this planet of skateboarding, as a “friend of the house”.
Louis Vuitton named Tyshawn Jones, a celebrated determine on this planet of skateboarding, as a “Friend of the House”. – Louis Vuitton
Born and raised in New York Metropolis, Jones is thought to be some of the influential skate boarders of his technology. He was awarded the Skater of the Yr title in each 2018 and 2022, and is acknowledged for his capability to seamlessly mix skateboarding tradition together with his private model.
The partnership was cemented when Tyshawn Jones attended the Louis Vuitton males’s Fall-Winter 2025 present as a visitor of artistic director and pal Pharrell Williams. Pharrell, who has lengthy admired Jones for his contributions to each skate tradition and streetwear, shares a deep connection to skateboarding.
Louis Vuitton’s ties to skateboarding date again to the tenure of former males’s creative director Virgil Abloh, who embraced the skateboarding group by way of collaborations and impressed designs.
In November, Louis Vuitton named actor Callum Turner as a model ambassador, becoming a member of different people together with soccer star Jude Bellingham, Korean music celebrity, Lisa, and rapper Pusha T, who’re all ambassadors of the French luxurious maison.
