Revealed
February 13, 2025
The British Trend Council (BFC) is to open The London Trend Week Store on Regent Road from 22-24 February “to provide crucial commercial support for designers” as a part of its wider set of occasions linked to London Trend Week.
Regent Road
Curated by trend shopping for massive names Ida Petersson and Lewis Bloyce, the “archive and discovery space” will see customers purchasing an unique archive assortment from a few of LFW’s equally massive names. They embrace 16Arlington, Ahluwalia, Bianca Saunders, Completedworks, Conner Ives, Helen Kirkum, Johanna Parv and Saul Nash.
They’ll additionally signal as much as attend quite a lot of unique occasions corresponding to panel discussions, workshops and piercings by Aurum London.
It’s a part of the Metropolis Large Celebration (CWC), the programme of occasions and promotions open to the general public throughout and after LFW, which happen throughout the capital’s premier purchasing locations — Regent Road, Oxford Road, Soho and Covent Backyard.
In current seasons, that has seen the BFC ‘opening up’ trend week and inspiring extra participation by the tip consumer of trend corporations’ merchandise — the buyer.
The BFC stated it’s “committed to opening up LFW to a new audience, providing wider support to the creative community”.
