Printed
December 5, 2024
Billed as “the world’s most advanced retail store concept”, Future Retailer at 95 Oxford Road, London, has a brand new resident. Identical to Selfridges’ Nook Store, the house is designed for a wide range of very totally different tenants to make an influence in a heavy-traffic house. And on this case there’s loads of tech to again up the expertise for the companies and types that land there. So who’s the second tenant because the current opening? It is urban-luxe vegan coach and attire model LØCI, which has opened the doorways to its first bodily retailer on the experiential immersive retail house.
Future Retailer
It is in residence till the tip of December on the key London deal with the place the Scandinavian model “merges Future Store’s cutting-edge technology with traditional bricks-and-mortar shopping”.
As a part of the opening launch Brooklyn-based artist Laolu Senbanjo offered an immersive in-store expertise that appeared on 400 sq m screens that function within the retailer.
With a big movie star following, together with funding from Leonardo DiCaprio and singer Nicki Minaj, LØCI mentioned it already has a loyal on-line following for its bio-leather and recycled ocean plastic trainers however will use the Future Shops launch “to connect with a wider UK audience and build physical brand awareness”.
Its Oxford Road location, adjoining to the Elizabeth Line tube at Tottenham Court docket Street station, “provides access to 500,000 weekly potential customers”.
The £20 million Future Shops two-floor setting contains an immersive house spanning a whole Oxford Road block and 400 sq m of high-definition Micro LED shows.
Guests are surrounded by immersive LØCI digital graphics, its present collections all of which could be ordered in-store and delivered on to the shopper’s door. In addition to a sneak peek of the retailer’s SS25 collections.
All this will probably be complemented with the “unique rich insight that the intelligent store can provide” similar to variety of prospects strolling previous, the variety of prospects coming into the shop, their retailer journey and dwell time.
As a part of the in-store expertise, Snapchat will even supply its augmented actuality (AR) know-how, enabling consumers to just about attempt on the model’s footwear and hoodies by way of full-length AR mirrors, whereas guests will even be capable of play with different bespoke LØCI Lenses and a few of Snapchat’s viral Lenses.
Phillipe Homsey, co-founder, LØCI, mentioned: “Online retail is a powerful tool but nowadays modern shoppers want so much more. They want to see our products, virtually try them on, post their hottest looks online and immerse themselves in all that LØCI has to offer.”
He added: “Partnering with Future Stores and collaborating with Snapchat allows us to offer a truly personalised, 360-degree experience so each of our customers has the individual brand interaction they want and deserve.”
He famous its first bodily retailer “on the busiest shopping street in Europe… also fits perfectly with our brand’s ethos of ‘Keep It Moving’ – a call to challenge the status quo, inspire change and empower those driving positive impact.”
Kate Hardcastle, Director of International Engagement, Future Shops, added: “Forward-thinking brands like LØCI understand that immersive ‘i-tail’ experiences are the future of customer engagement. We are leading the charge in transforming the retail landscape by delivering standout brand activations that redefine how emerging brands connect with their audiences. By doing so, we’re revitalising the high street, offering customers an experience as dynamic and captivating as their social media feeds.”
