Revealed
February 13, 2025
DKNY has unveiled British mannequin Lila Moss as the brand new international face of the model, beginning with its SS25 marketing campaign that’s a continuation of its New York Tales theme.
DKNY
The label this time shifts the main target from literature to cinema, “drawing inspiration from iconic movies that showcase New York City as a vibrant backdrop”.
The marketing campaign options each the town and Moss as its predominant characters, “with the cinematic atmosphere allowing Lila to seamlessly embody different roles”.
Moss lately moved to NYC and the corporate mentioned she “already shows the self-assurance of a local whose personal style becomes a calling card. In DKNY, she finds her own self in the city”.
Her look within the marketing campaign comes at a time when her mom Kate Moss stars within the Donna Karan New York SS25 marketing campaign – “a mother-daughter connection between these two brands that echoes DKNY’s story of origin, when Donna Karan drew inspiration from her daughter for the line’s cool, youthful attitude”.
Jeff Goldfarb, government VP at G-III Attire Group, mentioned the marketing campaign “further strengthens our commitment to expanding DKNY’s global presence”.
The pictures had been shot by Mikael Jansson as Moss “provides off predominant character vitality in appears which are youthful but elevated, and have the ‘DKNY est. 1989 collection, which revisits iconic pieces from the DKNY archive and reinterprets them in a contemporary way”.
Jacki Bouza, SVP of Global Marketing and Communications at G-III, said that the campaign “represents a pivotal moment, highlighting the brand’s unwavering dedication to creativity, authenticity, and accessibility”.
It debuts on Thursday via a various media combine, together with social, digital, premium outside, choose print and influencer partnerships.
