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February 24, 2025
Lewis Hamilton could also be one of many world’s high sportsmen however he’s not one we’d usually affiliate with a previously-yoga-focused model. Nevertheless, that would quickly change as Lululemon on Monday named him its latest ambassador.
The corporate stated the model “will power the seven-time Formula 1 World Champion’s training, recovery and lifestyle needs with its best-in-class product, while collaborating on future design innovation and global advocacy work”.
Nikki Neuburger, Lululemon chief model & product activation officer, stated: “Lewis is a game-changer in every sense of the word. His relentless commitment to performance, well being and impact align completely with what we stand for.”
And Hamilton stated he’s “excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves”.
Lululemon additionally stated he’ll collaborate with its Analysis & Innovation, Design, and Improvement groups on future merchandise and work with its Centre for Social Influence in collaboration along with his world basis, Mission 44, “to empower the next generation and build a fairer, more inclusive future”.
Importantly too, he’ll be featured in Lululemon’s ‘No Holding Back’ marketing campaign, “highlighting the dedication behind elite training and showcasing the brand’s latest men’s apparel, including the Metal Vent Tech franchise”.
He joins an already in depth roster of ambassadors, together with PGA golfers Min Woo Lee and Max Homa; ATP tennis professional Frances Tiafoe and WTA tennis professional Leylah Fernandez; NFL Extensive Receiver DK Metcalf; NBA participant Jordan Clarkson; and NHL participant Connor Bedard.
