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November 23, 2024
Levi’s has bolstered its presence in Canada with the opening of three new mainline shops, strategically situated in Kelowna, Toronto, and Midtown Saskatoon.
Levi’s opens three new shops throughout Canada. – Levi’s
Notably, the Saskatoon retailer marks Levi’s first owned-and-operated location in Saskatchewan, whereas the Kelowna and Toronto shops improve the model’s established footprint in British Columbia and Ontario.
The openings replicate Levi’s response to robust e-commerce gross sales and rising client demand in these areas. Levi’s can also be presently the market share chief in each males’s and girls’s denims in Canada.
“What’s special about these stores is that they showcase the most premium Levi’s experience for our fans,” stated Vicky Skelton, managing director for LS&Co. Canada. “If you want to be inspired and are in search of the perfect denim lifestyle outfit, swing by a Levi’s store and one of our experienced stylists will be more than happy to help you out.”
Past denim, the model is leaning right into a full life-style method, providing outerwear and sweaters. Levi’s additionally continues to strengthen partnerships with key wholesalers.
“The goal is to bring the full outfit to our consumer — not just the jeans,” added Skelton. “Canada is such a vast geography with a relatively small yet diverse population. We’re always looking at ways to innovate around that and reach even more fans.”
The openings observe the launch of a flagship location at Montreal’s DIX30 procuring centre earlier this 12 months, in addition to extra relocations earlier this 12 months at Toronto’s Yorkdale Procuring Heart and Vaughan Mills, bringing Levi’s whole retailer depend in Canada to over 50.
Wanting forward, the openings are a part of a broader progress technique in Canada, the place the model sees continued alternative in direct-to-consumer (DTC) channels and the ladies’s class.
British Columbia and Ontario will stay key areas for Levi’s in 2025, with new retailer openings anticipated to proceed within the nation at the same tempo subsequent 12 months.
