Printed
December 18, 2024
It’s style retail hub Dover Avenue Market’s twentieth anniversary and Levi’s has chosen to mark the event to launch a singular, special-edition pair of denims.
The ‘DSM 505 Made in San Francisco’ highlights the lifestyle brand’s “premium offering and commitment to working with world-class partners” and is now obtainable through choose Dover Avenue Market places worldwide, together with London and Paris, and on chosen DSM e-shops.
The indigo denims function the DSM Hut brand screen-printed within the rear patch pocket and a leather-based Levi’s patch on the rear waistband, “combining classic craftsmanship with modern detailing”.
Lucia Marcuzzo, managing director Europe, Levi Strauss & Co. said: “We are honoured to celebrate with Dover Street Market as they mark an iconic moment in their history. The launch… is a testament to our strong relationship and the power of strategic partnerships in premiumisation that complement our DTC network. They allow Levi’s to meet customers wherever they shop and elevate the brand in ways that go beyond traditional channels, while also creating an elevated experience.”
The Levi’s collab is a part of a wider Dover Avenue Market anniversary assortment that’s mentioned to have reached an “unprecedented scale”, showcasing over 80 collaborations with main world manufacturers.
