Intimate and attire model Knix has teamed up with 4 powerhouse feminine founders to launch its newest swimwear assortment with the “Out of Office” marketing campaign.
Knix launches swimwear marketing campaign with feminine founders. – Knix
The marketing campaign options founders Deepica Mutyala behind Stay Tinted, Babba Rivera from Ceremonia, Katie Sturino founding father of MegaBabe, and Natalie Dusome of Poppy & Peonies, highlighting ladies who lead with confidence.
“This campaign represents more than just swimwear – it’s a celebration of women who are unapologetically powerful,” says Joanna Griffiths, founder and president of Knix.
“The ‘Out of Office’ concept was inspired by the idea that even the busiest women take time to disconnect, recharge and rejuvenate. Alongside this campaign, we’re excited to introduce our new innovative sculpt fabric, designed to make you feel supported, confident, and beautiful – in a swimsuit that works as hard as you do.”
Knix’s latest swimwear collection is crafted for all-day comfort, featuring the brand’s innovative sculpt fabric for a smoothing, supportive fit. The collection includes high-cut bottoms, asymmetrical one-pieces, and customizable strap options in a range of colors, including black, white, leopard print, espresso, and deep orchid. Select styles also offer UPF 50+ sun protection and built-in leak-proof technology.
The collection is available online, in sizes XS-4XL, with prices ranging from $35 to $110.
“From day one, Knix has embodied neighborhood, inclusivity, transparency and empowerment, values that I have a good time each personally and professionally,” said Dusome, founder of Poppies & Peonies.
“I really feel impressed and honored to have been within the firm of such powerhouse feminine entrepreneurs, and to have skilled the vitality that Knix, Joanna and her great workforce have labored so onerous to construct.”
Katie Sturino, founding father of Megababe, added: “This was one of the most empowering sets I’ve been on — not only did we look great in Knix swimsuits, but it was incredible to collaborate with such talented women.”
Headquartered in Toronto, Knix has been redefining the intimates business since 2013 with modern, size-inclusive designs that prioritize consolation and efficiency. In 2022, Essity acquired an 80% stake in Knix for $320 million, and in 2023, the model appointed actress, producer, and best-selling creator Gabrielle Union as a model ambassador.
