Revealed
February 13, 2025
Burberry is constant its marketing campaign theme ‘It’s at all times Burberry climate’ that focuses on its Britishness and its outerwear energy, and the newest version for summer time 2025 has an additional romantic comedy theme with the extra title ‘London in Love’.
And there’s no scarcity of movie star names persevering with to enroll to look in its campaigns with Hollywood big-hitter Kate Winslet the star this time, together with Richard E Grant and a slew of different well-known faces.
Using film stars is smart on condition that for the season, Burberry is releasing a collection of seven movies impressed by late Nineties, early 2000s British rom coms, which deal with the on a regular basis romances of extraordinary Londoners.
“A Burberry love story comes to life through the cinematic lens of this campaign. It’s about humour, optimism and, of course, the unpredictability of our great British weather,” the model’s artistic chief Daniel Lee (who additionally creatively directed the marketing campaign) mentioned.
“With endearingly familiar plot lines and playful dialogue, an A-list cast stars in this urban fairytale of love, life and the rain,” Burberry defined.
Oscar-winner Winslet is joined by Grant alongside Aimee Lou Wooden, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, and Son Sukku, whereas fashions David Gandy, Liu Wen and Naomi Campbell additionally seem – “with a special guest appearance (and strictly non-speaking role) by a chivalrous Burberry Knight in shining armour”.
As we’ve seen from different latest campaigns, this one focuses closely on Burberry’s star items and celebrates the “long-standing history of the trench coat and the reinvention of this iconic style for summer”.
The movies “meld romantic tropes with the ever-inclement British weather. They offer a rain-soaked segue into the brand’s innovative approach to all-weather expertise, in which heritage and seasonal trench coats feature alongside expressive new silhouettes”.
To go along with the cinematic marketing campaign, Burberry is launching an “all-encompassing” celebration together with window shows and in-store activations to mark it out as what CEO Josh Schulman mentioned is the “ultimate trench and rainwear destination”.
These window and retailer activations are curated to “reflect the joyful essence of summertime in London. Delicate clusters of wisteria and pastel blossoms adorn the stores, mirroring the way they bloom on mews and cascade over archways throughout the city. Floral displays are complemented by lime-washed cladding across the space, drawing from London’s historic architecture while reflecting the shades and textures seen across the collection”.
