Revealed
December 13, 2024
The home of Karl Lagerfeld is returning to Pitti, menswear’s most essential commerce present, in January, and guarantees an acosutic efficiency by model ambassador Victor Ray. The Amsterdam-based vogue home is planning a one-of-a-kind immersive presentation that can encapsulate the model’s iconic heritage via experiential storytelling and bespoke decor.
Karl Lagerfeld returning to Pitti in January, with Victor Ray efficiency – Karl Lagerfeld
“Returning to Pitti Uomo is a meaningful moment to invite our audience into the ever-evolving world of Karl,” mentioned Pier Paolo Righi, CEO of Karl Lagerfeld. The subsequent version of the famed vogue salon, Pitti 107 – which is able to characteristic two gala runway reveals by Japanese rising star tailoring model Setchu and MM6 Maison Margiela – will likely be staged in Florence, Italy, from January 14 to 17, 2025.
“Our presentation is a testament to Karl’s iconic legacy and visionary spirit, serving as a bridge between the rich inspiration he left us and the exciting future we’re shaping. It’s an opportunity to deepen connections with those who already embrace his world, and to spark new relationships with individuals who share his bold passion for creativity, individuality, and the extraordinary,” Righi added. The KL invitation-only occasion will happen on January 15, from 3 to five PM. Visitors will likely be handled to an unique dwell acoustic efficiency by Victor Ray, the British singer and rising star who’s a menswear ambassador for Karl Lagerfeld, and at present on a sold-out tour throughout Europe. Positioned within the bustling Sala della Scherma – one of many honest’s key hubs – the Karl Lagerfeld and Karl Lagerfeld Denims presentation will showcase the complete spectrum of males’s collections, complemented by a curated number of core DNA womenswear items that underscore the model’s elevated providing. There may be additionally a devoted give attention to white shirts – a key part in founder Karl’s wardrobe, a quintessential design and a signature ingredient within the model’s heritage. The area will additional showcase a number of Fall-Winter 2025 collections, together with eyewear, footwear, and accent types. Seen from its eye-catching exterior, the sales space will strongly mirror Karl Lagerfeld’s distinct codes. Daring and expressive, the minimalist black and white design will discover the dichotomies that Karl himself was identified to like. The presentation can even supply an unique preview of the Spring-Summer time 2025 marketing campaign, starring TikTok sensation and taking place male mannequin Calum Harper. Based a half century in the past by the late nice Karl Lagerfeld, the home is led immediately by Artistic Director Hun Kim; supported by members of the Karl household, like Model Ambassador and Product Advisor Sebastien Jondeau, and Sustainability Ambassador Amber Valletta, amongst others. Karl Lagerfeld at present retails in additional than 200 shops worldwide – together with premium wholesale and franchise companions, with key places in Paris, London, Munich, Dubai and Shanghai. The model additionally has a strong digital presence throughout Europe, the Center East, Asia, and in its Karl.com flagship.
