Translated by
Nazia BIBI KEENOO
Revealed
April 8, 2025
Timed with Milan’s Salone del Cellular, Missoni has opened its first-ever retail house solely that includes its dwelling assortment. The launch marks a strategic step for the Italian trend home, because the Dwelling division already accounts for 30% of its complete income. Positioned at 9 Through Solferino within the Brera design district, the 80-square-meter boutique options two giant street-facing home windows and sits adjoining to the model’s showroom.
The 80-square-meter boutique – Missoni
The brand new house is a strategic step for Missoni to spice up visibility within the dwelling class, which till now had solely been partially represented throughout its different retail factors. “This boutique allows us to spotlight the full breadth of our home offering. Fashion and design are closely connected—they blend naturally and create synergies, whether in aesthetics or production,” mentioned Alberto Caliri, who oversees the Dwelling line and not too long ago took over as inventive director of ready-to-wear.
The Liberty-style constructing retains its historic character, together with Artwork Nouveau column detailing and wrought-iron components contrasting with trendy satin-metal finishes like shelving and insets. Designed by the Italo-Lebanese studio Lit Studio—already a daily collaborator—the boutique displays a minimalist strategy with a daring coloration scheme. The ceiling is painted in a deep crimson impressed by the model’s emblem, fading progressively into the columns that anchor the house.
The shop’s supply focuses closely on textiles, a core part of Missoni Dwelling: throws, cushions, desk linens, upholstery materials, poufs, and residential décor gadgets reminiscent of candles, plexiglass trays, and cloth dolls.
Over time, Missoni has expanded the road via licensing partnerships, launching tableware with Compagnia Italiana del Cristallo, wallpaper with Jannelli & Volpi, and rugs with U.S.-based Stark Carpet.
A view contained in the boutique – Missoni
Bigger furnishings items are usually not on show in-store. The thought is to maintain proportions manageable so shoppers can go away with gadgets in hand. “The store is vertically structured with wall-mounted shelves that let us rearrange the layout. It’s a dynamic space—not static—but designed for interaction, where we can host collaborations with designers, artists, or creatives,” defined Caliri.
“Our goal is to multiply these types of activations and explore how our identity can be reinterpreted through different lenses—especially those that challenge our existing narrative. I want to engage every layer of the brand and discover new language. Today, Missoni’s real project is about building connections with others. We’re open, and we’re listening,” he added.
The model goes full throttle for Design Week, dressing two of Milan’s iconic bars in its colourful aesthetic: the Principe Bar on the Resort Principe di Savoia and the rooftop bar of division retailer La Rinascente. It’s also unveiling two new out of doors furnishings items—a director’s chair and a lounge chair—as a part of its backyard assortment launched final yr in collaboration with Italian out of doors specialist Roda.
The brand new Orson chair offered at this yr’s Design Week – Missoni
In recent times, Missoni has additionally made notable strikes within the luxurious actual property house, offering furnishings and design objects for resort golf equipment and customary areas of high-rise buildings and residences. Quietly launched with the inside design of a lodge in Edinburgh and later, in 2016, with luxurious residences in Miami, this a part of the enterprise has grown steadily.
“Since we began, growth has been exponential. We went from doing one project every three years to roughly seven per year,” Caliri shared, crediting the success to Missoni’s means to tailor every challenge to each the setting and consumer wants.
“We’re more agile than larger houses. There’s a constant dialogue with developers, and they value that flexibility. This activity also allows us to showcase different sides of the brand and delivers strong returns regarding image and visibility,” he mentioned. Among the many upcoming ventures for 2024 are three main residential design tasks: two within the Emirate of Ras Al Khaimah, an hour from Dubai, and one in southern Spain.
On the ready-to-wear entrance, Caliri expressed satisfaction along with his debut womenswear assortment, which was proven at Milan Trend Week in February. “It was a very Missoni collection—without the zigzag,” he mentioned, noting that a number of key patrons, together with beforehand disengaged ones, returned to put orders. Subsequent winter, he is anticipated to tackle the boys’s line.
