Printed
January 9, 2025
Magnificence subscription service Ipsy has unveiled its February Icon Field curator deciding on actress, entrepreneur, and activist Gabrielle Union.
Ipsy faucets Gabrielle Union for February Icon Field. – Ipsy
The gathering, out there beginning February 1, will function manufacturers, comparable to LYS Magnificence, Kosas, Elemis, and Profit Cosmetics, together with Union’s personal model Flawless by Gabrielle Union. It’ll additionally embrace recommendations on how Union makes use of magnificence as a strategy to always redefine her most completely satisfied, assured, and truest self every single day.
“Collaborating with Ipsy on the Icon Box and being part of its Black History Month social content has been such a meaningful experience for me,” stated Union.
“As a Black female founder, it’s important to me to find ways to highlight the joy found in self-expression and vibrancy found in the Black experience. Through this collaboration, I hope I can empower everyone to hold space for the many versions of themselves and help them find the looks that celebrate each one.”
In addition to curating the February Icon Box, Union will also serve as the narrator in Ipsy’s upcoming Black History Month social campaign, entitled “Black Pleasure Is Stunning.” As part of the campaign, Ipsy will spotlight inspiring stories, content, and products across its platforms,
“Because the founding father of Flawless by Gabrielle Union, an actress, spouse, mom, and activist, Union is consistently refining and evolving her look to indicate up as her most-authentic self in all her roles,” said Kristy Westrup, chief merchandising officer at Ipsy. “This authenticity is one thing we all know evokes our group, which makes her partnership with Ipsy a real collaboration in each spirit and execution.”
Westrup added: ”In the course of the month of February, IPSY may even present our members with unique entry to Black-owned manufacturers, together with Fenty Magnificence, Briogeo, Danessa Myricks, Pat McGrath Labs, and Buttah Pores and skin, through our on-line IPSY Store.”
The Icon Field is a quarterly improve out there solely to Ipsy Glam Bag and BoxyCharm subscribers, providing eight premium magnificence merchandise valued at as much as $350 for simply $65.