Revealed
February 12, 2025
Increasing optical chain Specscart has opened an idea flagship retailer in Bury, describing it “as cool as an Apple store”. The outline is apt as core to the group’s growth plans for 2025 contains entry into the US market.
Based by Sid Sethi, Specscart now has three shops throughout the Larger Manchester area and gross sales final yr grew to greater than £3 million, he advised BusinessLive.
Now the corporate has opened an idea retailer in its residence city of Bury that it says can also be “browsable as [bookstore] Waterstones and quirky as an independent boutique”.
The Union Road retailer is 4 instances the scale of the present retailer, that includes each pair of glasses within the 1,000-plus Specscart assortment, with customers capable of order straight from their smartphones.
The shop’s £100,000 transformation additionally showcases the historical past of the Union Road constructing, with authentic options together with ornamental ceiling plasterwork and with a mural put in concerning the historical past of the constructing.
Sethi mentioned: “Our new store looks nothing like the clinical, old-fashioned and quasi-medical opticians of yesterday. We want people coming in for a browse, a try on and a chat just like they’d do in Zara, Gym Shark or JD Sports… we want customers coming in to store and trying loads of different pairs on like they might with trainers in the Nike store.”
He added: “Shopping for glasses should be all about fun, fashion and creating the perfect look for you and not just about sight correction.”
Specscart says it’s set for a yr of progress, with a brand new web site set to launch, its optical lab now working till midnight to satisfy demand, and with growth to the US deliberate.
