Revealed
November 13, 2024
Surf and way of life model Hurley has teamed up with drummer and producer Travis Barker for the launch of an unique capsule assortment.
Hurley faucets Travis Barker for brand spanking new capsule assortment. – Hurley
Launching Spring 2025, the capsule assortment is impressed by Barker’s private fashion, in addition to the connection between music, artwork, and surf tradition that defines Hurley. The capsule will characteristic archival artwork and customized graphics, throughout attire and equipment.
“To partner with someone like Travis Barker who has done so much for music and culture is massive — but to have the synergy behind it as well, with Travis, truly embodies who we are as a brand and makes it even more special,” stated Joey Gabbay, CEO at Bluster Alliance, Hurley’s mum or dad firm.
The collaboration marks a reunion, rekindling a connection that started within the late ‘90s, when blink-182 – the multi-platinum pop-punk band that launched Barker to fame – was dominating the music scene. During the band’s rise, its members have been regularly noticed carrying Hurley tees, establishing a long-lasting hyperlink between Hurley and the period’s pop-punk motion.
“I’m stoked to partner with Hurley again,” stated Barker. ”We’ve come full circle. Hurley was there when blink-182 was simply beginning to dominate, and now, a long time later, we get to collaborate in a approach that displays each of our evolutions.”
The Hurley x Travis Barker assortment will likely be accessible at choose retailers and on-line, with additional particulars on the unique items to be launched nearer to the launch date. The collaboration is only one of Hurley’s deliberate capsule collections for 2025.
