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February 24, 2025
Eightyards GmbH, the wholly-owned subsidiary that Hugo Boss introduced late final yr, has now formally began its enterprise operations.
Markéta Miltenberger and Placido Klitzke – HUGO BOSS
Primarily based in Metzingen, it allows the corporate (during which the UK’s Frasers Group is the second-largest shareholder) to repurpose its surplus supplies into new use.
Eightyards focuses on three core enterprise areas: reselling, reusing in addition to re-, up- and downcycling of the group’s surplus textiles to prospects within the trend business and past.
It’s run by two of the corporate’s former workers: director Markéta Miltenberger and co-director Placido Klitzke.
“The creation of Eightyards shows our great internal talents and their entrepreneurial spirit. I am excited to see the contribution that Eightyards will deliver to the circular economy,” stated Hugo Boss CEO Daniel Grieder.
In addition to reselling, Eightyards gives to rework unused materials into new merchandise from clothes, to tote baggage, shoe baggage, etuis for pens, and pillowcases.
The brand new enterprise additionally has plans to increase its companies to different materials provide sources sooner or later.
The corporate has already began collaborating on first initiatives with prospects from the style and telecoms sector with Hugo Boss saying the ambition over the approaching years is to “establish the venture as one of the key global facilitators for the repurposing of surplus materials”.
Miltenberger stated that as a subsidiary of the enormous German enterprise, “we have access to high-quality surplus materials which have been sourced under high ESG (Environment, Social, Governance) standards. This is an asset we want to leverage for our customers. Our aim is to drive cross-industry collaboration with partners beyond the fashion sector.”