Translated by
Nicola Mira
Printed
February 25, 2025
After opening a primary retailer in Paris in April 2024, sport attire and gear model Hoka continues to increase within the French capital by inaugurating a second, 290-square-metre retailer at 14 rue Sainte-Croix de la Bretonnerie, within the coronary heart of the Marais district.
Hoka
The brand new deal with, in bigger and brighter premises than the primary, is designed to offer an immersive expertise for runners of all ranges. A big skylight illuminates a décor that includes industrial supplies reminiscent of concrete and stone, furnished with brilliant blue sofas. The partitions showcase a whole choice of Hoka merchandise, starting from path and road-running sneakers to climbing gear and different objects with extra of a life-style vibe.
A collection of pictures hung alongside a hall immerses guests in Hoka’s Alpine roots and its athletes’ favorite landscapes. Guests may also benefit from the Protected Dimension service, which makes use of digital tech to scan clients’ ft so as to suggest the best pair of sneakers based mostly on their morphology.
The brand new retailer is dwelling to its personal Hoka Run Membership, just like the one launched final Could at Hoka’s first Parisian retailer, positioned within the Opéra district. The 2 shops will take turns to behave as the start line for inclusive weekly operating periods, supervised by licensed coaches. For the brand new retailer’s inauguration, a run was held on February 16 alongside a course linking the Opéra and Marais addresses.
Hoka’s second Parisian retailer – Hoka
