Revealed
November 13, 2024
H&M continues to take a position closely in its common line-up of designer collaborations that it releases every autumn and has simply introduced its artistic companion for 2025 — Glenn Martens.
Glenn Martens – DR
The retailer stated it is “a landmark partnership” with the Belgium-born designer who’s “known for testing the boundaries between streetwear and couture and will bring his creative vision to H&M” for the AW25 season.
There have been no different particulars launched however expectations are excessive that will probably be an attention-grabbing tie-up. Intriguingly, whereas Martens has an undeniably excessive profile, he isn’t as properly often called among the names H&M has collaborated with reminiscent of Karl Lagerfeld, Stella McCartney, Versace, Balmain and Moschino.
Martens not too long ago stepped down from the artistic helm of Y/Challenge, the place he’d been for over 10 years having change into artistic director in 2013. The ready-to-wear model had been a very good match for his experimental method.
He is additionally labored with Diesel and Jean Paul Gaultier, in addition to chairing the jury of the Hyères Pageant’s trend class.
However we’ll have to attend fairly some time to see what he comes up with for H&M.
The retailer first launched its designer collabs again in 2004 with Karl Lagerfeld, then artistic director of Chanel creating a client frenzy when the items had been launched. The initiative was vastly influential and has been a sellout yearly since.
Visitor collabs after that inclued Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme des Garçons by Rei Kawakubo (2008), Matthew Williamson (spring 2009), Jimmy Choo (autumn 2009), Sonia Rykiel (spring 2010), Lanvin (autumn 2010), Versace (2011), Marni (spring 2012), Maison Martin Margiela, (autumn 2012) Isabel Marant (2013), Alexander Wang (2014), Balmain (2015), Kenzo (2016), Erdem (2017), Moschino (2018), Giambattista Valli (2019), Simone Rocha (2021), Mugler (spring 2023), and Rabanne (autumn 2023).
Final month H&M introduced a re-release programme of a few of its greatest pre-owned collab objects.
