Revealed
January 17, 2025
A person seasonal advertising marketing campaign could not all the time be significantly vital, however when it’s the primary marketing campaign below a serious title’s new chief or leaders, it takes on an entire new dimension.
Luxurious division retailer Harvey Nichols has simply revealed its SS25 artistic drive and provided that it’s the primary since ex-Alexander McQueen exec Julia Goddard took the helm as CEO and since artistic director Kate Phelan arrived, it’s price paying attention to.
And its attention-grabbing that they haven’t chosen to create a marketing campaign shot by a prime photographer or that includes any supermodels. As a substitute, they’ve opted for a artistic collaboration with designer and illustrator Jacky Marshall, often known as Jacky Blue.
The RCA graduate is aware of her vogue. She’s labored with design groups at Calvin Klein and Donna Karan and has explicit energy in capturing catwalk appears.
For Harvey Nichols, she’s illustrated each established and rising luxurious labels that the retailer is promoting in-store and on-line. The London-wide marketing campaign received’t simply seem as static photographs however as animations of the photographs seen in digital screens within the retailer’s home windows.
The retailer mentioned it kicks off a brand new chapter for it and Phelan mentioned of the change of course: “Our SS25 campaign is about more than showcasing a season – it’s about reclaiming our role as a pioneer in fashion.
“Through bold creativity and thoughtful storytelling, we’re highlighting Harvey Nichols’ distinctive curation in a way that resonates with today’s fashion-forward audience.”
