Revealed
November 26, 2024
Harrods continues its mega-millions improve programme and has simply unveiled new Designer Collections Rooms 1 and a couple of on the primary ground, “dedicated to timeless luxury fashion”.
The timeless class is an more and more essential one to the posh sector, particularly as the important thing youthful shopper is switching on to it in an enormous manner. The retailer mentioned it noticed Gen Z consumers searching for timeless luxurious rising by 35% in 2023 and the class’s common buyer age has dropped by 5 years since 2019, which makes the newest transfer a powerful industrial one.
The brand new womenswear areas have been designed by David Collins Studio and have over 16 labels which might be presenting a curated choice of exclusives alongside eight UK-exclusive manufacturers.
Harrods mentioned they “showcase exceptional craftsmanship, featuring the finest, most exquisite, and carefully sourced fibres, setting a new standard for sophistication and quality”.
A 3rd womenswear room is because of open in March 2025.
So which manufacturers can we discover within the new rooms. Room 1 consists of “a trio of prestigious labels”. Meaning Brunello Cucinelli, the newly-launched Ralph Lauren Assortment, and Yves Salomon. Room 2 is a “vibrant hub showcasing” the UK-exclusive manufacturers comparable to Agnona, Colombo, and Nomadissem.
Simon Longland, director of shopping for – Style at Harrods, mentioned: “The launch of phase 1 of Designer Collections marks another significant step in our women’s masterplan, these rooms are a truly unique destination for timeless elegance. With a unique curation of brands and collections to create an experience unlike that found anywhere else, the brands here celebrate expert craftsmanship and exceptional fabrics.”
