Revealed
January 17, 2025
Guess? Inc, which operates the Guess model in India underneath its subsidiary Guess India Personal Restricted, will launch denim and life-style model Guess Denims in India by way of a strategic partnership with Tata Group’s multi-brand e-commerce platform Tata Cliq.
Guess Denims specialises in informal western put on – Guess Denims- Fb
The long-term franchise partnership will make Tata Cliq the official retailer for Guess Denims in India and can increase the U.S. label’s retail presence within the nation with an omni-channel method, the enterprise introduced in a press launch. Guess Denims will thus retail in each brick-and-mortar shops and on-line in India.
“As the next step in our global growth initiative for Guess Jeans, we expect a rapidly expanding and prosperous partnership with Tata Cliq, which is part of the Tata Group in India,” stated Guess Inc’s chief new enterprise growth officer Nicolai Marciano.
“Our brand’s legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership. Guess Jeans will complement and create significant incremental growth in India for the Guess? Inc portfolio by targeting a new customer with accessible pricing, a casual aesthetic, and a modern communication strategy. We are confident that the reimagined Guess Jeans brand, accompanied by our innovative Guess Airwash tm technology, has long-term potential within the Indian market.”
The partnership will play a crucial role in supporting Guess Jeans’ plans to establish a network of stores pan-India, according to the brand. Guess Jeans retails denim and apparel for men and women, inspired by the West Coast of the U.S.
“At Tata Cliq, our mission is to associate with famend world manufacturers that align with the aspirations and wishes of customers within the nation,” said Tata Cliq’s CEO Gopal Asthana.
“We’re thrilled to be the popular associate of Guess Denims for his or her India launch. With our shared imaginative and prescient of bringing stylish merchandise and revolutionary procuring experiences to customers, at Tata Cliq, we’re dedicated to providing an elevated model expertise throughout totally different channels. We sit up for constructing and rising the model by strategically bolstering its omnichannel presence throughout the nation.”
