Translated by
Roberta HERRERA
Printed
October 15, 2024
In a brand new promoting marketing campaign conceived by Inventive Director Sabato De Sarno, Gucci continues to pay tribute to its iconic ‘Horsebit 1953’ idler. This time, the highlight is on Italian actor, screenwriter, and director Pietro Castellitto, who’s following within the footsteps of earlier high-profile names similar to Paul Mescal, world model ambassador Xiao Zhan, and Kingsley Ben-Adir. Castellitto gives a contemporary tackle the traditional idler, embodying a contemporary, consistently evolving masculinity. His interpretation of the long-lasting Gucci idler is a refined steadiness of individuality, sophistication, and modern aptitude.
Pietro Castellitto for Gucci – Gucci
Castellitto was lensed by photographer Heji Shin, with inventive route by Riccardo Zanola. The actor is depicted in moments of calm introspection, transitioning between informal and stylish seems, all that includes the Horsebit 1953 idler. The shoe is distinctive for its signature steel horsebit element, representing a complicated and timeless model that is still related a long time after its introduction.
Launched in 1953, when Gucci first added footwear to its equipment collections, the Horsebit 1953 idler revolutionised the idea of magnificence. It blended sporty nonchalance with sensuality, creating a brand new customary of informal sophistication. Over 70 years later, the double ring and bar element, impressed by equestrian tradition, has change into a logo of Gucci craftsmanship, evoking the refined world of horse-riding that was cherished by the model’s clientele of that period.
Gucci has just lately been dealing with a spate of economic challenges. The Italian trend home, based in 1921, noticed a 19% drop in gross sales throughout Q2, exceeding analysts’ expectations and reflecting no enchancment in comparison with Q1. The downturn mirrored the broader development affecting many high-end trend and luxurious labels, which have additionally reported double-digit income declines in latest quarters.
Pietro Castellitto for Gucci – Gucci
To handle this unfavorable development, Kering, the French luxurious conglomerate that has owned a majority stake in Gucci since 2004, just lately introduced the appointment of Stefano Cantino as Gucci’s new CEO, efficient January 1, 2025. Cantino will substitute Jean-François Palus, who had been liable for deciding on Sabato De Sarno as artistic director. Regardless of the nice and cozy reception of De Sarno’s designs—marked by a concentrate on magnificence and refinement, in distinction to earlier artistic director Alessandro Michele’s extra extravagant model—the broader macroeconomic local weather has to date not helped Gucci’s restoration.
