With blue skies shining by way of the huge glass-front home windows at its nook location within the Meatpacking District, the brand new Golden Goose retailer marks a recent period for the model in New York Metropolis. The excellent house uniquely showcases the model’s core pillars alongside new additions, distinguishing the Manhattan retailer from its different international areas. FashionNetwork.com spoke with Silvia Merati, CEO of the Americas at Golden Goose, concerning the newest opening.
To kick off the opening weekend festivities, press and influencers have been invited to the house, which was full of life and bustling on Thursday afternoon, with celebration occasions deliberate into the night. The model partnered with the culture-driven social media platform 90s Anxiousness to align with its community-forward and edgy values.
The social media platform 90s Anxiousness brings a retro-cool vibe to the Golden Goose launch occasion. – Picture courtesy of Golden Goose
The Meatpacking retailer gives customization and personalization companies, giving the house a workshop ambiance. Visitors silk-screened New York-themed designs onto clothes whereas others explored the realm, soaking within the “hangout-slash-craft center” vibe the shop evokes.
Silk-screened tees convey the “Dreaming in New York City” idea to life. – Picture courtesy of Golden Goose
In line with Merati, the brand new location aligns with the model’s ethos. “We chose the Meatpacking area because historically, it was full of handcrafted businesses—people worked with their hands, like the meat butchers here. Then, it became a community. Handcrafted, community, tradition, and innovation are keywords for our brand. It’s also raw and industrial, which is close to our DNA,” she advised FashionNetwork.com. The model is headquartered in Marghera, Venice, Italy. She additionally famous that being close to the Whitney Museum attracts artistic-minded foot visitors.
“New York was the first place where we opened a Golden Goose store outside of Italy. We wanted to give something back to New Yorkers for their support,” she added. The model, initially acknowledged for positive tailoring and sportswear, rose to international fame after launching its star-motif sneaker in 2007. A partnership with The Carlyle Group from 2017 to 2020 additional propelled its development.
Among the many house’s highlights is the model’s Con Amore idea, which debuted as a shop-in-shop at Selfridges London. Now occupying a part of the multi-level, 4,424-square-foot New York retailer, it gives New York-inspired souvenirs and personalization options. These embrace shoelaces adorned with Huge Apple-themed charms and pretend florals for creating bouquets, with plans to host a neighborhood floral workshop as a part of the opening weekend.
A show of customized sneakers with Huge Apple-inspired detailing and pretend florals. – Picture courtesy of Golden Goose
A DJ turntable arrange with vinyl data invitations guests to attempt their hand at spinning music. Espresso and candy treats, rotated seasonally, will even be accessible.
90s Anxiousness takes over the decks throughout the DJ expertise on the Golden Goose retailer. – Picture courtesy of Golden Goose
In the back of the shop, a big rustic picket worktable anchors the customization wall, the place companies resembling cobbling and remaking are launched. Nonetheless, Merati clarified that these companies are carried out on the model’s Golden Goose “Forward” retailer in Soho, which focuses on sustainability.
Olivia Palermo explores Golden Goose customization choices on the Meatpacking retailer. – Picture courtesy of Golden Goose
Customization happens in actual time on the new location, because of Golden Goose Dream Maker Artisans, who work straight with prospects on bespoke sneaker designs. Choices embrace the position of signature stars, Swarovski crystals, hand-painted particulars, and different artistic parts.
Artist Jackson Myles participates in reside screen-printing on the Golden Goose Meatpacking retailer. – Picture courtesy of Golden Goose
For consumers in search of one-of-a-kind items with out the wait, the shop gives pre-made “Co-Creation” types. The artisans are specifically educated by way of Golden Goose’s Italian artisan academy.
A personalized leather-based jacket that includes New York–themed patches and elaborations on the Golden Goose retailer. – Picture courtesy of Golden Goose
“They love this creative job because they’re making clients happy with custom designs, offering instant gratification, and collaborating on unique pieces in the moment,” Merati mentioned.
“This is the 2.0 store concept. You can change or remake things—laces, patches, embroidery. You can change the socks, print a T-shirt, and create an outfit. Every piece in the store can be personalized,” she added.
The shop additionally contains ample seating, nostalgic design parts, and an elevated sneaker lounge that invitations prospects to loosen up—and store.
“We want to create a space where our community can disconnect. They can pose for photos, meet others, and have fun. This is not just a retail space—it’s a place where people can spend time together,” Merati mentioned. An organization launch described the brand new location as a “community hub, featuring local cultural staples and personalities that capture the grit and glamour of the Big Apple.”
The opening celebrations concluded with a non-public get together at Folks’s in Greenwich Village, a preferred soirée spot in a residential townhouse.
Visitors collect on the Golden Goose after-party at Folks’s in Greenwich Village. – Picture courtesy of Golden Goose
