Translated by
Roberta HERRERA
Printed
February 18, 2025
It has been a less-than-promising begin to 2025 for France’s style and textile trade. Based on provisional figures from the French Institute of Trend (IFM), the sector’s income (excluding mail order gross sales) fell by 1.5% in January in comparison with the identical month in 2024. The income was 14% decrease than in January 2019, earlier than the pandemic.
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Throughout all distribution channels, solely department shops and mass-market retailers—together with Printemps, Galeries Lafayette, and Monoprix—noticed an uptick in income, rising 1.7% final month.
Specialty retail chains (akin to Zara, Celio, and Etam) remained steady at -0.2%, whereas multibrand independents noticed a 1.7% decline. Mass-market style chains (Kiabi, Gémo, La Halle) additionally recorded a dip, down 2.5%. The toughest hit had been hypermarkets and supermarkets (Auchan, Leclerc, Carrefour), whose income plunged by 10.6%.
Gross sales efficiency by retail sort in January 2025 in comparison with January 2024 – IFM
Throughout the complete sector, on-line gross sales outperformed bodily shops, rising 2.4% whereas the latter recorded a 2.6% income drop in comparison with January 2024.
In 2024, the French style market remained steady, with a marginal 0.1% enhance in gross sales in comparison with the earlier 12 months. Nevertheless, from September 2024 to January 2025, the market gained momentum, posting a 2.4% enhance.
Wanting forward, IFM envisions three attainable eventualities for 2025. Essentially the most optimistic forecast anticipates a 2% market development, whereas a extra reasonable projection suggests a marginal enhance of 0.2%. In probably the most pessimistic situation, the market may see a 2% decline in income.
