Revealed
November 28, 2024
Larger continues to be higher. Footasylum has joined a legion of main retailers opened upsized shops with the streetwear retailer selecting West Midlands’ main mall Merry Hill for its newest expanded supply.
Combining its present unit with an adjoining house, Footasylum has greater than tripled its footprint — from 3,000 sq ft to 10,000 sq ft — permitting the model to introduce new revolutionary options,.
This features a cell cost system to hurry up checkout, new digital screens, alongside a refreshed fitout.
With the additional house comes an expanded collection of merchandise throughout all classes, together with the addition of womenswear from manufacturers corresponding to Nike and Adidas, in addition to unique labels corresponding to Forena and Dripmade.
Shannon Osman, head of Retail at Footasylum, stated: “Over the past several years, Merry Hill has proven to be an excellent location for our brand, and we’ve developed a strong base of loyal customers and have established ourselves as a well-known brand in the West Midlands.”
Mall operator Sovereign Centros/CBRE famous that the refreshed Footasylum “adds further diversity” to Merry Hill’s sports and athleisure offer, joining Shoezone, which has also recently been renewed at the destination.
A trio of recent sportswear deals comes on the heels of the openings of XF Gym and Harvey Norman, brands that made national debuts in the mall’s former Debenhams unit this autumn.
Alistair Winning, Asset manager for its operators, added: “This year we have driven record levels of brand investment, with Footasylum now sitting among dozens of leading names that have both committed and recommitted to the destination, demonstrating Merry Hill’s transformation and catchment strength.”
