Printed
October 12, 2024
Through the 2014 Brazil World Cup, Brazilian model Farm Rio collaborated with Adidas for the primary time on a capsule assortment. Ten years later, the 2 manufacturers reunite for his or her 10-year commemorative assortment.
Farm Rio and Adidas’ tenth anniversary assortment – DR
Used to collaborations, notably with Levi’s, Havaianas and Smiley, this time Farm Rio combines its tropical, flamboyant spirit with the enduring three stripes model, showcasing quite a lot of creations that mirror the essence of each manufacturers. “The partnership between Adidas and Farm Rio has endured for so long because it is a true fusion of creative forces that complement each other in extraordinary ways,” said Daniela Moritz, head designer at Farm Rio. “While Adidas brings urban dynamism and innovative fabric technology, Farm Rio adds vibrant colors and lush tropical prints. Together, Adidas and Farm Rio created a perfect balance between street attitude and contagious joy, reflecting a powerful synergy that has captivated and inspired for a long time.”
“We are incredibly proud of the long-term partnership with Farm Rio and the unique journey we have been on together,”, said Tim Smeets, senior product manager at Adidas. “From vibrant streetwear in the Originals collection and Farm Rio’s nature-inspired prints infused into outdoor apparel and swimwear, to celebrating the shared passion for football through a collaboration with the iconic Clube de Regatas do Flamengo, it has been an absolute privilege to work with such a talented, kind, open-minded, and experienced team for 10 years. The exchange of expertise enables us to create best-in class products for the consumer who likes to dress in happiness while maintaining an active lifestyle.”
Flowers and colours in Farm Rio and Adidas’ collaboration – DR
A serious spotlight is the return of Adidas Originals, which was a part of the primary collaboration launch in 2014, and is now again with 20 standout items, together with the traditional Firebird jacket, reinvented with new prints. Along with clothes, the gathering incorporates a sportswear line with numerous equipment corresponding to backpack, cap, and an “altinha ball”, a ball utilized in altinha, a seaside recreation born within the 60s within the sands of Ipanema seaside in Rio. Furthermore, a complementary capsule of traditional Farm Rio silhouettes is obtainable alongside the collaboration. To characteristic the collaboration, a spectacular video marketing campaign exhibits actual athletes in vivid prints, floating above a sand platform hooked up to a hot-air balloon and enjoying “altinha”. These athletes are then discovered on Brazilian seashores and cliff tops. Created with out using AI, and with the assistance of skilled skydivers who specialise in ballooning, the marketing campaign creates a wide ranging scene that captures the vitality of each manufacturers.
Farm Rio and Adidas’ tenth 12 months anniversary assortment – DR
The Adidas x Farm Rio assortment will launch on-line and at chosen shops on October 10 with costs starting from $35 to $130 and will likely be obtainable to buy in 70+ international locations.
