Australian sunscreen model Extremely Violette has formally arrived in america through a partnership with Sephora.
Extremely Violette launches within the U.S. at Sephora. – Extremely Violette
Extremely Violette merchandise are actually out there on-line at Sephora, with an in-store launch throughout 592 Sephora areas nationwide slated for March 28.
The model launches with six merchandise together with the cult-favorite Supreme Display screen, Velvet Display screen, Future Display screen, two shades of Sheen Display screen lip balm, and the unique Vibrant Display screen, a brand new product debuting solely for the U.S. market.
Co-founded by magnificence trade veterans Ava Matthews and Bec Jefferd, Extremely Violette was born out of a frustration with outdated, heavy sunscreen formulation. First launched in 2019, the model is now broadly credited with creating the sunscreen-meets-skincare class.
“The fact that this is finally happening is a hugely transformational moment for the business,” stated Jefferd. “We’re blown away by the help of Sephora, our long-time international retail associate, who’ve all the time understood what we had been seeking to obtain and put their full pressure behind us. As a result of we exist in such a extremely regulated class, and with that extra layer of complexity, the Sephora group have been so arms on in serving to to navigate our launch into the world’s largest magnificence market.”
In 2024, Extremely Violette secured a $15 million AUD funding from client progress fairness agency Aria Progress Companions, with funding anticipated to propel its enlargement throughout North America, in addition to ongoing product innovation and group growth.
It launched at Sephora in Canada final Spring as a part of its North American debut. The U.S. marks its thirtieth market worldwide.
“We are thrilled to expand our partnership with Ultra Violette and introduce this innovative Australian-made sun care brand to our U.S. clients,” added Cindy Deily, VP skincare merchandising at Sephora.
“Formulated to comply with high regulatory standards of protection against the harsh Australian sun, Ultra Violette offers effective formulas that infuse powerful skincare ingredients and are designed to fit seamlessly into existing beauty routines. We look forward to welcoming this exciting brand to our skincare assortment as we continue to grow our sun care offerings.”
