Revealed
January 30, 2025
Estée Lauder introduced on Thursday the return of actor, author, mannequin, and anti-ageism advocate Paulina Porizkova as its latest world model ambassador.
Estée Lauder faucets Paulina Porizkova as world model ambassador. – Estée Lauder
Porizkova beforehand served because the face of the model from 1988 to 1995, showing in a few of its most celebrated campaigns.
On this function, Porizkova will endorse skincare and make-up merchandise that align along with her pro-aging values. Her first marketing campaign with the model is ready to debut in spring 2025 throughout print, digital, and in-store platforms, spotlighting Estée Lauder’s Revitalizing Supreme+ franchise.
“Today marks a milestone moment for the brand as we welcome Paulina back to the Estée Lauder family; this time not as a spokesmodel, but as a role model,” mentioned Justin Boxford, world model president, Estée Lauder.
“Paulina’s voice, authenticity, and ability to connect with women on the deepest level is the embodiment of everything Estée Lauder stands for. She is changing the conversation around aging, and we want to be the megaphone to help amplify her message.”
Born in Czechoslovakia, Porizkova turned the primary Central European lady to grace the duvet of Sports activities Illustrated’s Swimsuit Problem in 1984. Her profession additionally spans appearing roles in 16 motion pictures, quite a few TV appearances—together with a stint as a choose on America’s Subsequent Prime Mannequin—and a profitable writing profession.
“Over the last 30 years, I have become a woman who has a voice, strong opinions and an even stronger sense of self. Estée Lauder approached me to work with them again not despite these values, but because of them,” mentioned Porizkova.
“Unlike the first time around, this is more than a job. It’s my purpose – an opportunity to be exactly who I am, to speak only about products I genuinely love and believe in, and to show women around the world that with age comes power and possibility. This is about more than representation. It’s about being seen and celebrated.”
As an Estée Lauder world model ambassador, she joins Ana de Armas, Bianca Brandolini, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, IU, Karlie Kloss, Shu Qi, and Yang Mi.
