Revealed
February 13, 2025
British luxurious magnificence/wellness model Elemis has revved up its publicity machine turning into the primary ‘Official Skincare Partner’ for Aston Martin Aramco’s Components One staff. It’s a multi-year partnership that “bring[s] together leading beauty innovation with the high-performance world of Formula One”, we’re informed.
And the explanation? To advertise inclusivity inside the world of Components One which’s “recently seen a shift in fan demographic”.
A current examine by Nielson reveals that 41% of followers are ladies, and the quickest rising fanbase are these aged 16-24.
And that target inclusion aligns neatly with Aston Martin Aramco’s personal ‘Make a Mark’ technique “which aims to drive positive progress through the influence of the sport”.
Each say they’re devoted to environmentally acutely aware practices together with sustainable sourcing that respects the planet. Elemis, in the meantime, additionally turns into the primary B Corp enterprise to companion with the staff.
Throughout the first partnership yr, the wonder model will launch an edit of unique, limited-edition merchandise, in addition to providing visitors “the ultimate trackside experience” at the Aston Martin Aramco Paddock Club Suite, “providing a moment of wellbeing with experiential ‘pit stop’ treatments”.
And to mark the affiliation Elemis will activate a first-of-its-kind spa expertise on the Monaco Grand Prix in Might… on board the Aston Martin Aramco luxurious yacht, or course.
Séan Harrington, Elemis co-founder & CEO, mentioned: “This value-driven partnership is the first of its kind and a pioneering effort in Formula One. It demonstrates how two leaders and innovators in our respective fields can work together to shift perception, empower others, and create an unrivalled lifestyle experience.”
Jeff Slack, managing director of business, Aston Martin Aramco Components One Crew, added: “Announcing our first Official Skincare Partner marks a significant milestone in how we connect with our fans, and I’m eager to see it open up new opportunities for both.”
