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December 20, 2024
It might be too late to do a lot about advertising and marketing for the 2024 festive season however with 2025 plans already forming in retailers’ and types’ minds, it’s value noting a brand new research from eBay.
Picture: Public area
It mentioned this week that self-gifting is on the rise, with over a 3rd (34%) of individuals throughout the UK opting to reward otherwise by shopping for the merchandise they actually need themselves.
New analysis it commissioned amongst 2,000+ shoppers final month reveals the emergence of self-gifting as a pattern, with 38% of individuals feeling too awkward to ask for what they actually need, notably luxurious items (and as a facet observe, 53% of Gen Z are hoping to discover a luxurious reward underneath the tree this Christmas).
Again with self-gifting, the analysis exhibits the most well-liked luxurious gadgets customers are shopping for for themselves are watches (21%), jewelry (16%) and purses (14%) this festive season. And eBay has seen search will increase for these within the lead-up to the festive season.
It additionally mentioned searches for key gadgets comparable to Prada loafers have risen 60%+, whereas Miu Miu sun shades searches have risen 30%+, Bottega Veneta Jodie bag searches shut to twenty%, and Cartier’s Tank watch searches are up 10%+.
