Translated by
Roberta HERRERA
Printed
February 6, 2025
Dover Avenue Market Paris, famend for its robust connections with designers and textile innovators, is collaborating with Parley for the Oceans, the environmental organisation devoted to combating plastic air pollution in marine ecosystems, to introduce Parley, a brand new model targeted on eco-innovation in trend.
The partnership is being described as “a bold step in transforming the fashion industry by setting new standards in eco-innovation and design,” in keeping with Dover Avenue Market Paris Model Improvement (DSMP-BD) and Parley for the Oceans.
Adrian Joffe and Cyrill Gutsch – Images by Valentin Folliet
Based by Cyrill Gutsch over a decade in the past, Parley for the Oceans has been on the forefront of elevating consciousness about ocean plastic air pollution whereas selling sustainable options. The organisation has collaborated with artists, media, and prime trend manufacturers like G-Star and Adidas to drive constructive change. Now, with Dover Avenue Market and its Paris-based artistic division, Parley is launching a brand new model underneath the identical identify, aimed toward creating the subsequent era of sustainable supplies for the style business.
“After more than a decade of fighting plastic pollution and intercepting waste across the globe, we are entering a new phase with the launch of the Parley Future Material initiative,” stated Cyrill Gutsch. “This project will fund and accelerate eco-innovations aimed at replacing plastic and other harmful materials. Together with our friends and allies at Dover Street Market, a creative epicenter of the fashion world, we are launching Parley—a permanent, collaborative experiment designed to explore, celebrate, and drive forward the development of new materials.”
This long-term partnership will introduce its first merchandise in March, forward of the official assortment launch in June.
“We are thrilled to join forces with Parley for the Oceans. Cyrill is a visionary, and his mission to restore the oceans—the heart of our planet—is crucial to our collective future,” stated Adrian Joffe, CEO of Dover Avenue Market. “In these uncertain times, Parley’s work serves as a beacon of hope and inspiration. We are honoured and excited to contribute to this initiative.”
