Printed
October 9, 2024
Two of style’s hottest labels (each extremely distinctive manufacturers) have come collectively for a restricted version lingerie and clothes capsule assortment. Diesel and Rihanna’s Savage X Fenty are collaborating for the very first time with the gathering having simply launched on-line.
We’re informed the collaboration “combines the unapologetic, body-and sex-positive ethos of Savage X Fenty collection with creative director Glenn Martens’ interpretation of Diesel’s iconic visual vocabulary. Inspired by Rihanna’s iconoclastic approach to fashion and lingerie showcased through her brand, the collaboration highlights the brands’ shared appreciation for inclusivity and unapologetic self-love”.
The supply spans lingerie, males’s and ladies’s underwear and sleepwear “adhering to three signature Diesel aesthetic pillars —True Diesel, Denim and Utility”.
True Diesel is outlined by fishnet and foil prints in Diesel pink whereas Denim options trompe l’oeil in flocked mesh and burnout velvet remedies in pop colors. Utility consists of camouflage stretch lace and graffiti emblem cotton poplin.
Items embody bustiers, string bikinis, thigh-high stockings, teddys, bras, briefs, tanks and shorts. Every bit is embellished with a co-branded Diesel X Savage X Fenty emblem.
It’s on sale now by way of the 2 manufacturers’ webstores, priced from €25.95 to €102.95.
And naturally all of it comes with a marketing campaign to maximise its affect. Shot on the seashores of Tuscany, it was conceived by Martens and by Rihanna with photographer Salvatore Matarazzo and videographer Jacopo Farina, capturing a forged of “real Italian characters” in Versilia “as a depiction of complete body acceptance and freedom”.
It’s meant to painting “a judgement-free day in the Italian sun, showcasing people of all ages, body types, genders and ethnicities feeling confident in their outfits”.
