Printed
October 28, 2024
American luxurious jewellery model David Yurman launched on Monday its 2024 vacation marketing campaign that includes a star-studded lineup, together with Sterling Ok. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and world ambassador Iris Legislation.
David Yurman unveils star-studded 2024 vacation marketing campaign – David Yurman
The marketing campaign, centered across the theme of pleasure, invitations shoppers to have a good time life’s particular moments. By way of a journey that begins at David Yurman’s flagship 57th Avenue retailer, the story takes viewers on an elevator experience and unfolds throughout numerous New York vacation scenes.
The marketing campaign showcases David Yurman’s core collections, highlighting the Sculpted Cable, Chevron, Curb Chain, and Madison items—all impressed by the model’s signature Cable design, a motif rooted within the firm’s New York heritage.
Shot by photographer Anthony Seklaoui, the collection of photos and 4 episodic movies will run throughout digital and print promoting all through the vacation season.
“We are constantly inspired by the energy of New York City”, mentioned chief advertising officer, Carolyn Dawkins.
“So it felt right to shoot this Holiday campaign in the home of our brand and flagship 57th Street store, with ambassadors that embody that same connection to creativity and culture. We have watched the brand grow here for the last 50 years and it is remarkable to see our longstanding consumers as well as new ones finding as much inspiration as we do in this evolution.”
