Printed
November 6, 2024
Superstars David Beckham and Gisele Bündchen are returning to entrance the 2024 Vacation marketing campaign for the Boss label, alongside different international stars Burna Boy and Lee Jong-suk.
DR
Set towards neon lights, the marketing campaign brings to life the label’s festive theme: ‘Radiant. Confident. Effortless.’
It showcases an “elevated collection” together with a spread of merchandise from eveningwear to seasonal reward concepts.
Within the new photos and movies, every of the celebs is pictured towards these neon lights carrying the most recent festive appears to be like, with the corporate saying they flawlessly embody the #BeYourOwnBoss marketing campaign platform.
The corporate mentioned the overarching visible idea arises from the “empowering idea that every Boss carries with them a powerful light – making the holiday season the perfect time to share it with the world”.
The marketing campaign might be supported by a 360° advertising strategy that might be amplified throughout social media, Retail window shows, and in-store installations in key cities globally.
And the label mentioned it can additional improve the vacation Retail expertise through a collection of pop-up shops and engagement methods. These will function of number of licensed merchandise and indoor initiatives resembling personalised presents, ribbon machines and low or scorching chocolate carts. There can even be complimentary wrapping providers and presents with buy.
The brand new Vacation 2024 assortment launches on six November on the model’s shops worldwide, in addition to through its webstore and thru wholesale companions.
