Translated by
Nicola Mira
Printed
January 16, 2025
Italian menswear label Daniele Alessandrini is ready on growth. Final 12 months, the long-established model, based in Bologna by the eponymous designer in 1983, licensed its manufacturing and worldwide distribution to the group headed by businessman Donato Ambrosio, lively within the trend sector for 30 years and proprietor of the Outfit Italy, Over/D, Telacruda, Le Passage Paris and Pigmento manufacturers, and in addition the licensee of Kejo.
Daniele Alessandrini, Fall/Winter 2025-26
“We started with the Spring/Summer 2025, a collection created in less than a month after we signed the [licence] agreement. We began presenting it on July 20 of last year, as the seasonal campaign was almost over,” mentioned Ambrosio, chatting with FashionNetwork.com at Pitti Uomo 107. “We were surprised by the results: 300 Italian retailers that were already handling the label remained loyal to it, proof of the brand’s reliability and potential.” The Spring/Summer time 2025 assortment was restricted in vary by the frenzy to succeed in the market, and comprised some 70 gadgets. The Fall/Winter 2025-26 is the primary full assortment within the new Alessandrini period. By Spring/Summer time 2026, the label is aiming to succeed in 800 shops in Italy, strengthening its presence at premium retailers.
“Outside Italy, we have ‘inherited’ the Spanish market and Benelux. We have Germany, France and the countries of Eastern Europe in our sights, but we want to move forward step by step,” added Ambrosio. “For the time being, we aren’t envisaging an e-tail presence or monobrand stores, because we want our wholesale partners to be at the heart of our plans,” he mentioned. Daniele Alessandrini is positioned within the premium worth phase – with jackets at €350, fits at €500 and trousers at €180/€200 – and is broadening its assortment past attire, introducing footwear and small leather-based items. These are at the moment commercialised solely through trend retailers, however in future they may turn out to be absolutely fledged collections for specialist retailers. Ambrosio’s purpose is to carry the label, whose income when the license deal was signed was roughly €5 million, to a income of €20 million in three years, “though given the current context it’s very hard to make forecasts. Certainly, so far we have received very positive feedback, beyond our expectations,” concluded Ambrosio. At Pitti Uomo 107, Daniele Alessandrini offered a Fall/Winter 2025-26 assortment designed for males who admire a twin aesthetic. A proper one, with conventional volumes and clothes suited to up to date wants. And one other with extra of a rocker vibe, that includes energetic, barely offbeat gadgets, characterised by extra fluid, softer and extra beneficiant shapes. The supplies utilised included jersey, wool mix and velvet, alongside denim and leather-based. The color palette ranged from impartial colors comparable to pearl and beige, to shades of gray, maroon and forest inexperienced, in addition to indigo and black.
