Sustainability platform Constructive Luxurious has fashioned a strategic partnership with Buyerdock, a pioneering digital compliance and traceability platform.
MCM
And the alliance is a crucial one because it allows Constructive Luxurious’s revered Butterfly Mark accredited branding system and different luxurious shoppers “to seamlessly adopt Buyerdock’s advanced digital product passports (DPP) technology, helping them prepare for upcoming EU regulation while building consumer trust, transparency, and anti-counterfeiting safeguards”.
DPPs powered by Buyerdock “will provide end-to-end product traceability, enabling customers to access verified data about materials, sourcing, certifications, care guidance, and repair options”, they mentioned. This can be achieved by scanning a safe, GS1-compliant QR code on every merchandise.
Serialisation instruments may even enable manufacturers to uniquely tag each product, serving to fight counterfeiting and grey-market resales, they added.
Constructive Luxurious CEO Amy Nelson-Bennett mentioned: “As the luxury sector evolves to meet the sustainability expectations of consumers and regulatory demands, our partnership… offers a cutting-edge solution that also helps bridge the perceived value gap challenging luxury brands.
“We believe the luxury industry should lead the way – because of its reliance on brand reputation, and its inherent values of quality, craftsmanship and longevity. Brands who carry the Butterfly Mark are already leading the way. Now this partnership empowers businesses across our community with the tools to go further by delivering traceable transparency that enhances the customer journey and builds trust – while reinforcing luxury values, improving compliance, and tackling counterfeits at scale.”
Buyerdock co-founder Kevin Dixie added: “Luxury products deserve secure provenance, and our technology ensures that each item tells its full story – while protecting both the brand and the customer from counterfeit goods.”
