Measurement-inclusive model Common Normal has introduced its enlargement into Nordstrom, launching on-line and in-store.
Common Normal expands into Nordstrom. – Common Normal
As a part of the partnership, Nordstrom will now carry a curated choice of Common Normal’s premium wardrobe staples, together with denim, tops, sweaters, trenches, and tees, in sizes 12 via 32 at 20 choose places throughout the U.S., together with The Mall of America in Minneapolis, Michigan Avenue in Chicago, and Alderwood in Lynnwood, Seattle.
“For too long, the fashion industry has been defined by exclusivity, but at Universal Standard, we’re dismantling this outdated norm and democratizing the shopping experience to celebrate all customers, regardless of size,” stated Common Normal co-founder and CEO Polina Veksler.
“I could not be more thrilled to partner with Nordstrom, one of the world’s most well-established retailers, to expand our mission and make exceptional fashion accessible to more shoppers than ever before.”
The partnership marks a full-circle second for Common Normal. When the model first launched in 2017, Veksler toured the nation, internet hosting size-inclusive styling pop-ups at Nordstrom shops.
Now, with constant year-over-year development and profitability, Common Normal is taking a major step ahead in wholesale enlargement, with upcoming launches at Anthropologie, Macy’s, Wantables, and almost 50 boutiques nationwide.
