Printed
December 3, 2024
American life-style model Cole Haan introduced on Monday a brand new distribution partnership with HiMaxx, a number one Chinese language retailer.
Cole Haan companions with HiMaxx to develop in China. – Cole Haan
As a part of the partnership, HiMaxx is launching a devoted premium branded division to concentrate on Cole Haan with the goal to develop the model throughout China.
Jason Hou, co-founder and board member of HiMaxx, will lead this new division, overseeing the operation of greater than 30 present Cole Haan shops in Hong Kong and Mainland China, and spearheading plans to extend the model’s retail footprint.
“Cole Haan is a leading global lifestyle brand. This premium position requires an equally exceptional retail development and operating expert with proven success throughout Mainland China and Hong Kong. We are pleased with our selection of HiMaxx to drive our business forward,” stated Jack Boys, CEO of Cole Haan.
HiMaxx, based in 2017, has earned a fame as a retail chief in China with its multi-brand retailers specializing in footwear, clothes, equipment, and wonder.
Cole Haan’s current improvements, such because the ØriginalGrand 2.0 with Skyweave expertise, aligns with the rising demand for premium footwear within the nation.
“After we based HiMaxx in 2017, we all the time envisioned a multi-channel technique for our firm. We’ve spent the previous seven years perfecting our actual property improvement, distribution methods, and retail working platform,” stated David Wang, founder & CEO of HiMaxx.
“This next phase of our development, partnering with Cole Haan, a global leader in crafted and innovative footwear and accessories, will add another vital dimension to the HiMaxx company. My partner, Jason Hou, will focus on building this division and growing the Cole Haan brand to elevate consumer experience throughout China.”
Cole Haan is at present distributed in over 100 nations internationally.
