Printed
December 6, 2024
The home of Dior has gone to Thailand to open its newest boutique, an unprecedented Gold Home idea retailer situated in in central Bangkok’s Ploenchit district. A Dior Gold Home, which opens Friday night, and is deigned to evolve in response to the seasons and collections, a part of an surprising stopover on the Dior Across the World odyssey.
Saran Yen Panya of 56th Studio reinterprets for Dior the enduring tuk-tuk of Bangkok – Dior
Merging cultures and savoir-faire, Dior Gold Home invitations guests to a bewitching immersion in what the Paris-based model phrases a “reinvented kingdom of dreams.” In a bravura move, the octagonal structure reproduces the façade of the townhouse at 30 avenue Montaigne, the cradle of Parisian haute couture, where Monsieur Dior staged his legendary New Look show in February 1947. Though the stylish Bangkok store is instead set amidst a garden sprouting botanical plants and flowers.
A grand space of some 1,000 square meters whose eight sides are adorned entirely in gold, featuring mosaic and local techniques deployed by Thai artisans. Designed to blend the elegance of Paris with the plural heritage of captivating Thailand. All of the house’s design divisions are showcased, from Maria Grazia Chiuri’s women’s ready-to-wear and Kim Jones’ menswear, to shoes, accessories, bags, jewelry and the Dior Maison lines devoted to tableware. Featuring natural materials such as bamboo, wood and raffia, the better to contrast Dior symbols like the lucky star; toile de Jouy, or its Plan de Paris print. Seen from an overhead drone, Dior Gold House even boasts a roof with a giant five-pointed star, a much beloved icon of Monsieur Dior. “Reflecting Christian Dior’s fascination with art, Dior Gold House exhibits works by nine emblematic Thai artists,” Dior stressed in a release. Visitors can enjoy installations made from elephant footprints, by Boonserm Premthada; Saran Yen Panya of 56th Studio – who reinterprets for Dior the iconic tuk-tuk of Bangkok streets; and sculptures by Wishulada Panthanuvong that subtly decorate interiors. Armchairs by Eggarat Wongcharit, and furniture by the Sumphat duo – Rush Pleansuk and Philippe Moisan – blend elegance and functionality.
Dior Gold Home in Bangkok – Dior
Whereas the Paris home’s custom of commissioning artists to create wonderful artwork variations of the Woman Dior baggage continues with works by Vassana Saima and Savin Saima of Vassana, utilizing bamboo evoking conventional floral artwork. Plus, there’s a Café Dior, combining connoisseur pleasures with the French artwork of entertaining, adorned in unique scenography by Korakot Aromdee of wildlife in bamboo. An excellent setting for three-starred chef Mauro Colagreco, finest identified for his famed restaurant Mirazur in Menton, France. He has composed a scrumptious rating for a candy menu impressed by nature – Christian Dior’s old flame – and by the Home’s couture legacy. Speak about a French and Thai entente cordiale.
