Translated by
Roberta HERRERA
Printed
November 28, 2024
As anticipation builds, iconic Parisian style home Chanel is sharing extra particulars concerning the upcoming Métiers d’Artwork presentation. After reveals staged in cities like Dakar, Paris, and Manchester, Chanel’s subsequent assortment will probably be unveiled in Hangzhou, positioned 200 kilometres south of Shanghai. The present will happen “on the mythical West Lake” within the coronary heart of town on December 3.
Tilda Swinton posing with a digicam in entrance of Gabrielle Chanel’s Chinese language-patterned display screen – Donata Wenders for Chanel
A UNESCO World Heritage website since 2011, West Lake’s huge expanse—spanning 15 kilometres in circumference and three kilometres in diameter—together with its breathtaking pure magnificence, has lengthy impressed poets and artists alike.
Certainly, the legendary lake is featured on the Nineteenth-century Coromandel lacquer display screen in Gabrielle Chanel’s workplace at 31 Rue Cambon in Paris. Because the model identified in an announcement, this display screen has been a “source of dream and creativity, fuelling the couturière’s imagination.”
For the occasion’s promotion, Chanel enlisted famend German director Wim Wenders and model ambassador Tilda Swinton. In a brief movie, Wenders follows Swinton as she explores Chanel’s workplace on Rue Cambon, the place she discovers the treasured Chinese language display screen, earlier than journeying to the enduring lake in China. “A true invitation to travel, both in reality and with the imagination, to be fully unveiled on November 30, 2024,” famous the model.
Past the storytelling, Chanel’s alternative of China can also be pushed by strategic industrial issues. Luxurious manufacturers are more and more holding their occasions on this market, which stays an important area regardless of a slowdown in luxurious items gross sales following the post-Covid disaster. Hangzhou stands as one of many high 10 cities for luxurious in China, simply behind Beijing and Shanghai.
