Cécred, the haircare model based by Beyoncé Knowles-Carter, launched on Sunday in over 1,400 Ulta Magnificence shops throughout america and on-line, marking the most important unique hair model debut within the retailer’s historical past.
Cécred launches nationwide at Ulta Magnificence. – Cécred
On the coronary heart of the launch is Cécred’s Basis Assortment, now absolutely accessible at Ulta Magnificence. Hero merchandise embrace the bestselling Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and the viral Restoring Hair & Edge Drops, which have offered out 3 times since debut.
“Expanding into retail just one year after the launch of Cécred is a powerful testament to the efficacy of our products and the deep connection we’ve built with our community,” stated Grace Ray, CEO at Cécred.
“Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types and textures and experience the benefits directly with a stylist they trust. Ulta Beauty shared our vision for how the brand would come to life in retail in an unprecedented way, and we can’t wait for everybody to experience this new chapter with us.”
To highlight the launch, Ulta Beauty is rolling out immersive brand experiences in stores nationwide. This includes premium merchandising fixtures, endcap displays, window signage, checkout banners, and life-sized shoppable bottle installations at select locations.
Cécred will also become a permanent part of The Salon at Ulta Beauty. All 1,400+ salons will incorporate Cécred products and services, backed by stylist training on the brand’s science and efficacy. Signature services include Cécred Scalp Revival, Cécred Protein Bounceback Treatment and the Cécred Hydration & Repair Treatment.
Moreover, Cécred and Ulta Beauty are introducing Cécred Sundays—a new weekly salon event launching May 18 at 200 select Ulta locations, featuring exclusive Cécred Sunday services to bring relaxing, self-care rituals for all hair types and textures.
“Launching Cécred completely at Ulta Magnificence is an thrilling milestone for each of us and a mirrored image of our dedication to companion with manufacturers that work for everybody,” added Kecia Steelman, CEO of Ulta Beauty.
“From our inclusive model assortment and best-in-class providers to the passionate associates delivering unmatched experiences on our gross sales ground and in our salon chairs, we provide the right panorama to introduce this model in a novel and interesting approach. We’re honored to co-create a imaginative and prescient that may delight our company and drive success for each of our companies. We’re past thrilled to welcome this beloved model to Ulta Magnificence shops and salons, permitting magnificence lovers all over the place to find their Cécred routine.”
