Revealed
November 26, 2024
Canada Goose launched on Tuesday its first seasonal capsule assortment below the artistic path of Haider Ackermann, designed below the revived heritage label Snow Goose.
Canada Goose unveils Haider Ackermann’s debut capsule assortment. – Canada Goose
Ackermann, who was named Canada Goose’s first-ever artistic director in Might 2024, drew from his private connection to nature’s tranquility and energy to create the gathering, whereas exploring the model’s almost seven-decade archive to protect the craftsmanship and performance of Canada Goose.
The result’s a Fall/Winter 2024 assortment that provides recent and youthful silhouettes and a daring color palette.
“Being surrounded by nature allows one to be connected with oneself – it reflects, it inspires, it provokes. It is in this rhythm and energy that we designed this capsule,” stated Ackermann.
Key items within the assortment embody the Rider Parka, an evolution from the Peacekeeper Parka, and the Celestia Jacket, which is a lighter method and recent rendition of the basic shirt jacket.
In knitwear, the Cleria Crew delivers a relaxed, brushed wool look, whereas the Runic Sweater and Chinook Hybridge characteristic a daring black-and-white diamond-quilted sample. Equipment embody the Avalon Hat, a reimagining of a 2000s basic with exaggerated ear flaps and inside insulation, alongside an assortment of beanies, caps, and socks.
Rounding out the gathering are life-style staples just like the Placid Crew and Wilder Hoodie, in addition to slim-fitting Trek Leggings and the ultra-thin, body-skimming Volt Turtleneck.
The gathering launches with a world marketing campaign, shot by Willy Vanderperre, that includes actor and activist Ethan Hawke and mannequin Julia Nobis. By way of a sequence of visuals and vignettes, the marketing campaign explores the deep connection between humanity and nature, showcasing how nature informs life, thought, emotion and creativity.
“I find that it is important to get out of the city and go for a walk in the woods. After finishing a project, I crave a reset. Anything you can do that gets you out of things that are manmade, that is when life gets very simple and very easy,” stated Hawke.
“I was lucky that I found nature, something that I loved, when I was a kid and because of that I’ve stayed a student of the environment my whole life. It has given me a sense of purpose, something that felt like a natural connection to Canada Goose’s values and this collection.”
The Fall/Winter 2024 capsule is now out there on canadagoose.com and in choose Canada Goose shops globally, with further drops deliberate all through December 2024.
Ackermann’s collections below the Snow Goose label are anticipated to debut twice a yr.
