Translated by
Nicola Mira
Revealed
December 16, 2024
French-owned British leather-based items model Cambridge Satchel, to this point distributed solely within the UK, is planning to triple its income inside two years. So as to take action, it’s set to open shops in continental Europe in 2025, focusing particularly on the cities of Paris, Berlin and Amsterdam.
Cambridge Satchel
Cambridge Satchel was acquired by French group Chargeurs in 2022, and now intends to spice up its visibility in Europe, concentrating on cities with a big inhabitants and a robust vacationer inflow. Final 12 months, Cambridge Satchel sought to extend its visibility by hanging a strategic partnership with Howdy Kitty, and extra lately it snapped up the unique license for the musical fantasy movie Depraved which, like its most well-known track, appears to be “defying gravity” at field workplaces worldwide.
Above all, Cambridge Satchel goes by means of a design evolution. Its hottest merchandise have been revamped by adopting a extra up to date model and a directional color palette. Cambridge Satchel has additionally tweaked its vary to fulfill the demand for smaller luggage. Younger clients can now select from a variety of leather-based equipment, together with clutch luggage priced from £30 to GBP40 (from €36 to €48).
“We have been actively working in the last two years to create a new brand image for Cambridge Satchel, based on modernised and upgraded essentials,” stated Carine de Koenigswarter, president of the Chargeurs group’s Private Items division. “We are being successful with collections that have been entirely redesigned, and are attracting a new clientèle as well as recognised international companies in the graphic arts, film and museum sectors, with which we are striking rewarding partnerships,” she added.
Cambridge Satchel was based in 2006, and presently operates shops in London’s Covent Backyard, Cambridge and Leeds. Its luggage retail at costs starting from £125 to £485. The model is notably counting on social media to spice up its recognition with younger customers, and stated its person engagement on Instagram elevated by 170% in a 12 months.
The model’s manufacturing services and operations are stated to have benefited from a modernisation drive prompted by Chargeurs, which provides high-end supplies to luxurious labels. In 2023, the Chargeurs group generated a income of €653.2 million, down 6.9% after an “exceptionally unfavourable” 12 months.
