Printed
November 28, 2024
It’s straightforward to neglect that solely in the direction of the tip of the final decade Burberry was on the centre of a sustainability scandal because it was discovered to burning some garments and different supplies that it hadn’t offered. However after being singled out for doing one thing that was really frequent follow within the trade, the corporate has been one thing of a pioneer in implementing new sustainability initiatives.
Burberry
This 12 months, that has included a shawl partly constructed from lab-grown fibres (produced by the fermentation of plant-based, renewable components). Then there’s its Made in UK initiative with Johnston’s of Elgin and its partnership with Vestiaire Collective on resale, amongst different, extra under-the-radar strikes.
And now it has unveiled a brand new childrenswear Remake capsule, a set of greater than 30 types “where the main materials are crafted from surplus fabrics and yarns from previous collections”. Launching for the festive season, the capsule “reinforces our focus on circularity through design”.
The corporate has an extended historical past in kidswear and was creating it utilizing surplus materials as way back as 1911.
It mentioned at this time’s Remake capsule “spans all key product categories, including outerwear styles in miniature proportions, alongside a range of jersey hoodies, sweatshirts and mouliné knits that can be layered with shorts or a kilt in contrasting checks. Selected designs feature a new multiple owners label, encouraging pieces to be passed down”.
The capsule additionally options “playful reinterpretations of Burberry motifs” together with the duck and the Thomas Bear teddy. Impressed by an archival embroidered design used throughout Burberry childrenswear in 1992, the duck emblem has been a recurring motif in artistic chief Daniel Lee’s designs and options all through the ready-to-wear clothes in addition to on cashmere mix socks and a knitted child reward set comprising a cashmere hat and sweater. The Thomas Bear teddy additionally receives a makeover in a brand new patchwork iteration to additional reinforce the round theme of the capsule.
The Remake capsule options in its ‘Wrapped In Burberry’ marketing campaign, a sequence of portraits and movies “that capture the spirit of the season”.
Caroline Laurie, its VP, Company Accountability, mentioned: “Our rich history in craftsmanship spans many categories including childrenswear, and we are delighted to bring this special capsule to life in time for the festive season. Through our dedication to circularity, we were able to transform our surplus fabrics and yarns into a capsule that will add another chapter to this wonderful story.”
