An increasing number of usually lately manufacturers aren’t utilizing fashions to entrance their advertising imagery, they’re choosing celebrities comparable to sports activities stars. Nevertheless it’s helpful when one model ambassador combines each and that’s the case with Burberry’s newest signing.
Jack Draper – Burberry
It has introduced Jack Draper as “the latest member of Burberry’s global family”.
And his credentials? Not solely is he the tall athletic sort of mannequin signed to the IMG Fashions company, however he’s not faking it in terms of athletic-style shoots as he’s one of many rising stars of British tennis.
He turned professional in 2018 and since turning into the British No.1 for the primary time in his profession in 2021, he’s risen to a profession excessive of No.7 on the planet rankings. He’s the youngest British tennis participant to win three ATP Challenger singles titles in two months and the primary to qualify for the Subsequent Gen ATP Finals. He just lately claimed the largest victory of his profession by profitable his first Masters 1000 title at Indian Wells.
“It’s inspiring seeing Jack Draper represent Great Britain with such a level of commitment,’ said Burberry’s chief creative officer, Daniel Lee of the 23-year-old tennis player. “He is already one of his generation’s most talented sportspeople.”
Importantly, he’s received a powerful fanbase and regardless of having ‘only’ 350,000 Instagram followers, that quantity appears to be like set to extend alongside along with his fame.
Burberry mentioned that his “drive, dedication and optimism, on and off the tennis court, makes him a perfect match” for the label and added that he’s “already a friend of the house” having attended the Burberry Summer time 2025 present on the Nationwide Theatre in September final yr.
As for what comes subsequent, he’s set to to star within the upcoming Excessive Summer time marketing campaign.
