Revealed
January 7, 2025
The Chinese language market and Chinese language customers overseas are vastly necessary to Burberry and honouring the 12 months of the Snake, it has launched a capsule assortment and a collaboration with the Chinese language artist Qian Lihuai.
Burberry
Qian Lihuai is without doubt one of the most influential bamboo-weaving artists in China and on condition that weaving is “intrinsic to Burberry’s heritage, from the innovative open and reticular weave of the signature gabardine to the unmistakable Burberry Check scarf”, it’s clearly seen as one thing of a no brainer link-up.
Buberry mentioned that “hailing from a family with a rich history in bamboo weaving, Qian is known for bringing a contemporary nuance to the cherished, ancient craft”.
The result’s a set of 9 bamboo artwork sculptures for Burberry, the ‘Us’ collection, which characteristic (together with the clothes capsule) in a marketing campaign starring actor and model ambassador Zhang Jingyi and shot by photographer Walter Pfeiffer. The sculptures additionally seem within the home windows of key flagships in China and the collaboration has conceptually impressed different retailer home windows throughout the area.
Handwoven and formed into summary, serpentine kinds, “they stand as individual pieces with their own story yet interconnect to create a whole”.
As for the capsule assortment itself, grounded in pink, symbolic of luck and prosperity in Chinese language tradition, it introduces a seasonal iteration of the Burberry Verify, in addition to a B snake motif to honour the New 12 months.
The gathering options a wide selection of wardrobing choices similar to outerwear, a trench costume and jersey separates. Clothes are additionally out there in scaled down proportions together with a puffer jacket and seasonal examine scarf. Equipment, seen as splendid for gifting, embody scarves made in silk or cashmere, a leather-based pockets, hats and a bag attraction.
