Revealed
January 6, 2025
Boucheron has celebrated the most recent Chinese language New Yr with a brand new marketing campaign unveiled on Monday, starring International Model Ambassador Zhou Dongyu and actor Ethan Juan. Like Chinese language New Yr, which embodies the duality of endings and beginnings, or reunions and recent begins, the marketing campaign video roams about with the protagonists by Chinese language gardens, excessive velocity trains, and stylish inns.
Actress and Boucheron model ambassador Dongyu Zhou – Boucheron
Throughout this festive season, Boucheron accompanies the celebs on their private journeys – drawing power from household gatherings or venturing out to discover new horizons. Entitled “Comings and Goings,” the marketing campaign captures these moments of progress and emotional connection. For this symbolic celebration, Boucheron introduced collectively two famend actors carrying Quatre creations: International Ambassador Zhou Dongyu and Ethan Juan, intertwining two tales set in several instances and locations. Although centered round Chinese language New Yr, whose opening day this 12 months is on January 29, when people will have a good time the Yr of the Snake. A creature that sheds its pores and skin, symbolizing the method of letting go of the outdated and embracing the brand new.
Zhou Dongyu, 32, has already appeared in some 50 movies, together with the a lot admired The Breaking Ice, which was chosen for the Un Sure Regard part of Cannes Competition in 2023. Ethan Juan, 42, is a Taiwanese film actor, who notably performed the lead function of Chen Kui-Lin in The Pig, The Snake and The Pigeon, a darkly sensible story concerning the world’s third most wanted fugitive who kills the 2 forward of him, with the intention to be crime’s biggest villian.
Ethan Juan – Boucheron
Created in 2004, Quatre brings collectively 4 distinct motifs from Boucheron’s archives, the Double Godron, the Clou de Paris, the row of diamonds and the Grosgrain – whereas deeply rooted previously, its daring and concrete design speaks to the current, transcending time and gender. The nonetheless adverts and movies characteristic items from the Quatre Classique and White Version collections, providing completely different expressions of this highly effective design, Boucheron famous in a launch. Essentially the most directional of all the good jewellery marques positioned round Paris’ Place Vendôme – the mecca of the posh jewellery business – Boucheron has been in enterprise since 1858. Its founder Frédéric Boucheron was a visionary designer and the primary jeweler amongst his nice contemporaries to open a boutique on Place Vendôme. The flagship of Boucheron – which has been owned by French luxurious conglomerate Kering since 2000 – is positioned on the very north entrance to the gorgeous sq., epitomizing the best in excessive jewellery and watchmaking to today. In 1921, Boucheron created a tiara that was given to the Queen Elizabeth, the Queen Mom, and later handed by her grandson King Charles to his spouse Camilla. Famed for creating sculpted masterpieces within the Artwork Nouveau period, and daring reinterpretation of classicism latterly, Boucheron at the moment boasts over 90 boutiques worldwide.
